Follow what pulls you
A lifestyle brand for humans and their dogs—rooted in movement, purpose, and partnership.
They needed movement. We found purpose.
4K9 & COMPANY began with two Berger Picards who refused to be overlooked.
They needed to move, work, and play—and they made sure we noticed.
They needed to move, work, and play—and they made sure we noticed.
We didn’t plan to start a lifestyle brand.
We just kept saying yes to what pulled us.
What began as simple connection grew into rhythm, trust, and a new way of showing up every day.
What Our Dogs Taught Us
Purpose has a pace. Joy has a job.
Dog sports didn’t just give our dogs a job—they gave us community, confidence, and an entirely new rhythm.
From dock diving to trail running, each sport became part of our story.
Follow Spot Challenge
5 minutes or 5 miles—it all counts.
This challenge is our open invitation to move with your dog—at your pace, in your way.
Snap a pic, tag #FollowSpot, and share your story with the pack.
Deeper With Your Dog (Coming Soon)
There’s more beneath the walk.
We’re building a free, one-page digital tool to help you reflect on your relationship with your dog.
Pause. Observe. Answer a few guided questions—and receive a short, customized insight in return.
This isn’t a quiz. It’s a moment of clarity.
Trail-Tested Gear (Coming Soon)
Built to move. Designed to matter.
Apparel, gear, and tools for the humans and dogs who show up with purpose.
It started with stats, a napkin, and too many spreadsheets (Coming Soon)
Your dog’s stats deserve more than a spreadsheet. Built by handlers to track the full story of your sport dog’s journey.
We're building it now, and it's big. More than just numbers, this app will tell the story of your dog's journey—through rich visuals and detailed reports.
This is a long game. We're inviting founder users soon. Want to set, shape, and help build it?